The average content marketing costs in 2025 vary significantly by content type and scale, but typical ranges are:
- Blog posts: $150 to $1,500 per post, with most standard posts costing between $150 and $600; experienced writers may charge up to $1,500 depending on length and complexity.
- Social media management: $1,000 to $5,000 per month for content creation and management; influencer posts vary from $40 (nano-influencers) to $350+ (micro-influencers) per post.
- Video content: $500 to $3,000 per video for typical marketing videos; professional video marketing companies may charge $5,000 to $20,000 per minute of video.
- Full content marketing campaigns: Monthly budgets range widely:
- Small businesses: $4,000 to $10,000 per month
- Medium businesses: $10,000 to $40,000 per month
- Enterprises: $40,000 to $60,000+ per month.
Overall, monthly content marketing budgets typically fall between $2,000 and $15,000 for small to medium businesses, with some agencies quoting retainers up to $20,000 or more depending on scope and quality.
Key factors influencing costs include content type, quality, volume, agency vs. freelancer use, and promotional efforts. Higher quality and more targeted content generally command higher prices but yield better ROI.
In summary, budgeting for content marketing in 2025 requires considering the specific content types and scale of campaigns, with typical costs as outlined above.
