In 2025, Wix, Squarespace, Hostinger, Shopify, and WordPress.com stand out as leading website builders, each with distinct features and pricing tailored to different user needs.
| Website Builder | Pricing Highlights | Key Features & Strengths | Best For |
|---|---|---|---|
| Wix | Free plan available; paid plans ~ $108/yr | 2500+ templates, AI tools (text, image, logo), 800+ integrations | Creative freedom, flexibility |
| Squarespace | No free plan; plans ~ £204/yr | 180+ design-focused templates, content tools, 130+ integrations | Design-focused professionals |
| Hostinger Website Builder | No free plan; starting ~$2.99/mo | AI site builder, SEO tools, multilingual support, limited integrations | Budget-conscious users, fast setup |
| Shopify | No free plan; higher cost, focused on e-commerce | 900+ templates, AI image editor, 13,000+ integrations | Growing online stores |
| WordPress.com | Free plan available; hosting ~£107.88/yr | 300+ templates, extensive plugins, content tools, 59,000+ integrations | Bloggers, content-heavy sites |
Feature Comparison:
- Free Plans: Wix, WordPress.com, SITE123, and Webador offer free plans; Squarespace, Shopify, and Hostinger do not.
- Templates: Wix leads with 2500+ templates; Shopify offers 900+; Squarespace has 180+; WordPress.com offers 300+.
- AI Tools: Wix and Hostinger provide AI website builders and content generation; Shopify focuses AI on product descriptions and emails.
- Integrations: Shopify has the largest ecosystem (13,000+ integrations), WordPress.com follows with 59,000+ plugins; Wix offers 800+; Squarespace 130+.
- E-commerce: Shopify is best for online stores with advanced e-commerce tools; Wix and Squarespace also support e-commerce but less extensively.
- Pricing: Hostinger is the most affordable paid option (~$2.99/mo) but with limited integrations and marketing tools; Squarespace is pricier (~£204/yr) but offers professional design and content tools; WordPress.com hosting costs about £107.88/yr and is cost-effective over three years.
Additional Insights:
- Wix is rated best overall for all-in-one use, balancing ease of use, features, and pricing.
- Squarespace is preferred by creatives and beginners for its design quality and user-friendly interface.
- Hostinger is the budget choice, sacrificing some advanced features for affordability.
- Shopify dominates for e-commerce with extensive integrations and AI tools tailored to online selling.
- WordPress.com offers ultimate control and scalability, ideal for bloggers and content-heavy sites, with a large plugin ecosystem.
This comparative analysis shows that choice depends on priorities: creative flexibility and AI tools (Wix), design and content focus (Squarespace), budget and speed (Hostinger), e-commerce power (Shopify), or content management and scalability (WordPress.com). Pricing varies widely, with free plans available on some platforms but often limited in features or branding.
For a detailed side-by-side feature and pricing chart, see the summary in source and pricing comparisons in .
