Popular Google review management software in 2025 varies in pricing and features, catering to different business sizes and needs.
| Software | Pricing (Entry-Level) | Key Features | Best For |
|---|---|---|---|
| EmbedSocial | $29/month | AI review management, responsive widgets, multichannel review generation | Small businesses, multi-location |
| Birdeye | Essentials plan higher-priced (exact entry-level not specified, but above $29) | AI-powered automation, Google certification, centralized dashboard, sentiment analysis, competitor tracking | Multi-location businesses |
| Yotpo | $79/month (Starter) | Customizable review request emails, analytics, social media integration | eCommerce businesses |
| HiFiveStar | $39/month (Core plan) | AI auto-replies, real-time monitoring, multi-channel requests (email, SMS, WhatsApp), analytics | Businesses of any size |
| Podium | $599/month (Pro plan) | Text message-based review invitations, sentiment analysis, easy-to-use dashboard | Local businesses with bigger budgets |
| Trustpilot | $259/month | Review generation, analytics, display widgets | Medium to large businesses |
| BrightLocal | $39/month | SEO audits, listing management, review collection | Local businesses, agencies |
| Yext | $199/year | Multichannel generation, feedback management, sentiment analysis | Multi-location brands |
Pricing Overview
- Budget options start around $29/month (EmbedSocial) suitable for small businesses needing basic review management.
- Mid-tier plans range from $39 to $79/month (HiFiveStar, Yotpo) offering AI features, multi-channel requests, and analytics.
- Higher-end plans like Podium ($599/month) and Trustpilot ($259/month) provide advanced features such as sentiment analysis and extensive analytics, targeting larger or multi-location businesses.
- Enterprise plans with full integration, AI-driven insights, and dedicated support can cost $100-$200+ per user per month or more, depending on scale and customization.
Key Features Across Platforms
- Automated review requests via SMS, email, or WhatsApp (Birdeye, HiFiveStar, Podium)
- AI-powered review generation and auto-replies (Birdeye, HiFiveStar)
- Centralized dashboards for managing reviews across Google, Facebook, Yelp, etc. (Birdeye)
- Sentiment analysis and competitor tracking (Birdeye, Podium)
- Customizable review widgets for websites and social media (EmbedSocial, HiFiveStar)
- Multi-location business scalability (Birdeye, SOCi, Yext)
Recommendations
- Small businesses with tight budgets should consider EmbedSocial ($29/month) or HiFiveStar ($39/month) for essential AI and multi-channel review management.
- Businesses focusing on text message-based review collection and with larger budgets might prefer Podium despite its higher cost.
- Multi-location enterprises benefit from Birdeye for its scalability, AI automation, and comprehensive dashboard.
- eCommerce businesses may find Yotpo advantageous due to its social media integration and customizable emails.
This summary is based on a synthesis of 2025 reviews and pricing data from Birdeye, EmbedSocial, HiFiveStar, Podium, Yotpo, Trustpilot, BrightLocal, and Yext.
