Bing Webmaster Tools provides a Mobile Friendliness Test Tool and features for page speed optimization to help webmasters improve their website’s mobile usability and loading performance.
Bing’s Mobile Friendliness Test Tool evaluates a webpage based on key criteria such as viewport and zoom control configuration, content width, text readability, spacing of links and elements, and the use of incompatible plug-ins. It renders the page as Bing’s mobile crawler sees it and reports issues that affect mobile usability, including resources blocked by robots.txt that might hinder accurate analysis. The tool also provides a mobile preview of the site to help visualize user experience on mobile devices.
In addition to mobile friendliness, Bing Webmaster Tools offers a Site Scan feature that identifies technical SEO issues impacting crawlability and performance, including page load times and server problems. Monitoring these issues helps improve page speed, which is a ranking factor for Bing. Webmasters can also use URL Inspection to check indexing status and diagnose SEO problems on individual pages.
For page speed optimization specifically, Bing recommends best practices such as compressing images, leveraging caching, and using Content Delivery Networks (CDNs) to reduce loading times. While Bing Webmaster Tools itself does not provide a dedicated page speed score like Google PageSpeed Insights, it integrates with other Microsoft tools and provides actionable insights to enhance site speed and mobile usability.
Summary of Bing Webmaster Tools for Mobile Friendliness and Page Speed Optimization:
| Feature | Description |
|---|---|
| Mobile Friendliness Test Tool | Checks mobile usability factors like viewport, text size, spacing, and incompatible plugins; shows mobile preview and detailed diagnostics. |
| Site Scan | Crawls website to detect SEO issues including those affecting speed and mobile usability. |
| URL Inspection | Provides indexing status and SEO issue diagnostics for individual URLs. |
| Page Speed Recommendations | Suggests image compression, caching, CDN use, and other optimizations to improve load times. |
Using these tools regularly helps webmasters ensure their sites are mobile-friendly and load quickly, improving user experience and Bing search rankings.
